You are not ‘THAT’ because you are not the Self. ‘THAT ‘is not ‘you’ to say that ‘I AM THAT.+

You are not ‘THAT’ because you are not the Self. ‘THAT ‘is not ‘you’ to say that ‘I AM THAT’.  By simply saying ‘I AM THAT’ the wisdom will dawn. 

You are bound by form, time, and space.   You are bound by birth, life, death, and the world. Just by saying ‘I AM THAT’ one will not realize the truth, beyond the form, time, and space.  If some guru says.  

Right here, right now realize ‘you are that nothing will be realized.  It is only playing with words. Perfect understanding of ‘what is what leads to Self-awareness.

Until one thinks ‘I’ or ‘I AM’ as the Self, their understanding is egocentric. The egocentric understanding is not the realization of the ultimate truth or Brahman or God in truth.

That is why Ashtavakra Gita 16:10:~ If you desire liberation, but you still say "I",  If you feel the ‘Self’ is the ‘I’, You are not a wise man or a seeker. You are simply a man who suffers.

Even after knowing the ‘Self’ is not ‘I’ people are stuck to ‘I’- centric teaching and Gurus. Those who are stuck with ‘I’ or ‘I AM’ will never be able to get rid of ignorance.    

All the Gurus glorified the ‘I’. Thus, it becomes very difficult to discard the ‘I’. Those who have accepted the ‘I-centric teaching refuse to accept anything other than their accepted truth.

Until you hold the ‘Self’ as the ‘I’, your knowledge remains skin deep.

What is it that appears as the ‘I’ and disappears as the ‘I-less? It is the Soul, which is present in the form of consciousness.

Do not make the mistake of holding the ‘I’ as the Self because it is not permanent. ‘I’ disappears and becomes ‘I’-less.

 ‘I’ is an illusion and the ‘I-LESS’ is real and eternal. The ‘I-LESS ‘appears as ‘I’ and ‘I ’‘disappears as I-LESS.

Bhagavad Gita: ~ The permanent is always there, only the transient ‘I’ comes and goes. (2.18)

Until you hold the ‘Self ‘as the ‘I’ you will never be able to get Self-realization.  ‘I’ hides the Soul, which is the Self. ‘

I’ is ignorance.

‘I’ is the duality.

‘I’ is form, time, and space.

‘I’ is the universe.

‘I’ is the waking.

‘I’ is the dream.

‘I’ is the illusion.

‘I’ is the experience of birth, life, death, and the world.

But 

Without the ‘I’ there is no ignorance.

Without the ‘I’ there is no duality.

Without the ‘I’ there is no form, time and space.

Without the ‘I’ there is no universe.

Without the ‘I’ there is no waking.

Without the ‘I’ there is no dream.

Without the ‘I’ there is no illusion.

Without the ‘I’ there is no experience of birth, life, death, and the world. 

The ‘I’ hides the truth of the whole. 

Remember the 'Self is not 'I' or I AM but the 'Self' is the Soul, the witness of the 'I' or I AM.: ~Santthosh Kumaar